A Family Tradition

Mixing Business and Old-Fashioned Values

By Cynthia Furlong Reynolds

Table of Contents
Introduction 7 Growing Pains in the 1950s and 1960s
Rising Sales and an Overseas Test Market		 109
“Ready in a Jiffy”
The Birth of America’s First Prepared Baking Mix		 11 Twins in Appearance Only
The Working Styles of Howard and Dudley		 144
Chelsea’s Mill Gets Rolling
The Mill and Village are Established Against the Odds		 14 Laughter and Tears
Recalling Light Moments and Serious Events at the Plant		 125
A New Century Begins
Chelsea’s Mill Unites the White and Holmes Families		 30 The Fourth Generation
Preparing for a Gradual Handoff		 135
The First Holmes at the Helm
The Harmon S. Holmes Story		 35 Driving Toward the Future
Howdy’s Story		 148
The Second Generation
Howard Samuel Holmes Takes the Reins		 46 Howard and Dudley
The Twins Leave Their Legacies		 159
JIFFY Raises Profits
The Mill Expands to Meed Growing Demand		 64 Values and Business Practices
Rolling the Mill into the Twenty-First Century		 169
Tragedy Strikes
The Twins Take Charge		 70 A Tour of “Jiffyville”
The Mill and the Office, Past and Present		 181
The Third Generation
Howard and Dudley Find Their Footing		 81 The Right Ingredients
A Century of Family Tradition Continues		 206
Postwar Boom
Momentum Gathers with Changing Sales Strategies		 88 In Their Own Words
JIFFY Team Members Share Their Memories of Life and Times at the Mill		 213
Outside the Box
Chelsea Milling Innovates and Automates		 96 Contributors 240
An Eye on the Bottom Line
Passing on the Savings to Consumers		 101 Acknowledgements and Index 243

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