A Family Tradition

Mixing Business and Old-Fashioned Values

Table of Contents

Introduction 7 Growing Pains in the 1950s and 1960s
Rising Sales and an Overseas Test Market
“Ready in a Jiffy”
The Birth of America’s First Prepared Baking Mix
11 Twins in Appearance Only
The Working Styles of Howard and Dudley
Chelsea’s Mill Gets Rolling
The Mill and Village are Established Against the Odds
14 Laughter and Tears
Recalling Light Moments and Serious Events at the Plant
A New Century Begins
Chelsea’s Mill Unites the White and Holmes Families
30 The Fourth Generation
Preparing for a Gradual Handoff
The First Holmes at the Helm
The Harmon S. Holmes Story
35 Driving Toward the Future
Howdy’s Story
The Second Generation
Howard Samuel Holmes Takes the Reins
46 Howard and Dudley
The Twins Leave Their Legacies
JIFFY Raises Profits
The Mill Expands to Meed Growing Demand
64 Values and Business Practices
Rolling the Mill into the Twenty-First Century
Tragedy Strikes
The Twins Take Charge
70 A Tour of “Jiffyville”
The Mill and the Office, Past and Present
The Third Generation
Howard and Dudley Find Their Footing
81 The Right Ingredients
A Century of Family Tradition Continues
Postwar Boom
Momentum Gathers with Changing Sales Strategies
88 In Their Own Words
JIFFY Team Members Share Their Memories of Life and Times at the Mill
Outside the Box
Chelsea Milling Innovates and Automates
96 Contributors 240
An Eye on the Bottom Line
Passing on the Savings to Consumers
101 Acknowledgements and Index 243

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